First Kiss is a small yet successful cosmetics company, specialized in creating lipstick. Susan (45) heads the company and turned First Kiss into a trendy endeavor, perfect for the modern age. Roos (18) is Susan’s daughter and a true 21st-century kid. She creates vlogs and hosts her own talk show called “Give Roos a Kiss”, in which she and other teenage girls discuss boys, love and relationships. First Kiss major competitor is Couleur de Paris, a cosmetics enterprise owned by Susan’s sister Jeanette. Jeanette is a tough business woman who has her heart set on acquiring First Kiss.

When Susan refuses the offer of a take over, Jeanette wants revenge and does everything in her power to destroy First Kiss. To execute her plan, she pays handsome photographer Yannick to pretend to help Roos with filming her vlog. Roos falls for him and the feeling is mutual. It seems as if nothing can stand in the way of a relationship, until Jeanette forces Yannick to sabotage First Kiss’s new lipstick. It is the end of the world to Roos. Yannick disappears without a trace and First Kiss is on the brink of bankruptcy…..